Okay…Invisible may be a stretch. But the Hovding helmet certainly qualifies as the stealthiest helmet on the market. The helmet is fully disguised as a short, over-padded scarf that gas-inflates with a burst of helium when internal accelerometers and gyrometers indicate abnormal movement. Think of it as an airbag custom-designed to cover your head, one powered by a rechargeable battery that plugs into a USB port (approx. 18 hours of coverage per charge).  The product is the brainchild of two Swedish cyclists who were annoyed by the clunky, fashion-frozen helmets on the market and set out to make an invisible one.  Seven years later with more than $1 million in venture capital funding, the Hovding hit the market in 2012, and has received a slew of European awards. Question is: will it win the hearts of the helmet-abstaining urban hipster? The different “shell” styles (which retail for $75) that cover deflated helmets should help.

Check out a cool video profile of the inventors.

Available in M and S sizes; If the bag inflates during an accident you can’t re-use the helmet. You can return it to be recycled and Hovding will offer a replacement discount. They also analyze the “black box” inside the helmet, which records ten seconds of crash data to help inform future product iterations.

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