The Tour de France may not get the national fanfare it once saw back in the Armstrong days, but for cycling purists not even the broken record of doping scandals can sour the sport’s premiere annual event. This year, British cycling apparel brand Rapha celebrates the Tour’s enduring legacy by issuing a call to cyclists everywhere to join the Tour’s peleton (the main pack of riders) by climbing the combined elevations of the Circle of Death. This fearsome loop through the Pyrenees boasts 22,575 feet in elevation gain, including Col d’Aubisque, Col du Tourmalet, Col d’Aspin, and Col de Peyresourde—all of it in just four punishing days, from July 15-22. Participants in the challenge will ride on those same days—and those who clock the same 22,575-foot gain (tracked via Strava.com’s GPS app and posted on their site) receive a Rapha Rising roundel, and will be entered to win a limited-edition Trek Madone 6.9 bike.
Rapha also wants to see who can clock the most elevation gain on July 18, the date of the famed Queen Stage of the Tour. The winner will get a Rapha Race Bag packed with a Circle of Death Jersey, Classic Big Shorts, and a pair of Grand Tour Shoes. And, of course, year-long bragging rights.
For additional info, check out the Rapha/Strava Circle of Death info page.





