Patagonia’s Advocate Program Raises Funds for Local Conservation Efforts

Gear obsession has its ugly side—as much as we always want a new jacket, bag, or an unscuffed pair of shoes, we often don’t really need them. That, of course, seldom stops us. But it does lead to clutter—and more than our fair share of recycled cardboard boxes.  But happily Patagonia is helping assuage our guilt.  Partnering with 1% for the Planet, Patagonia Shoes is hosting a variety of events this fall with both online and brick-and-mortar retailers (as well as at the online Patagonia store) in an effort to raise awareness and funds for conservation efforts.  All participating vendors will donate $10 to local initiatives for every pair of Patagonia shoes purchased. The first online event is currently live with Online Shoes, with proceeds benefiting The Conservation Alliance, and ends on October 22^nd, 2012 The second runs on Zappos.com from October 23 to November 24, with proceeds to the Friends of Nevada Wilderness. A state-by-state list of brick-and-mortar retailers who are also participating (along with the specific dates and the local conservation effort that’ll benefit) can be found at Patagonia’s Advocate Weeks website.

As for which pair of shoes to buy?  We’ve already expressed our enthusiasm for the Patagonia women’s Fore Runner and the Naked Maui Mock. But we also really like their aptly-named Advocate line. These minimalist shoes boast a 20-percent recycled EVA footbed, a 15-percent recycled insole, and a durable, 20-percent recycled rubber tread.  The microfiber uppers are durable, yet soft-to-the-touch. The minimalist shoes weigh around 5.5 ounces (depending on the model) and collapse down to next to nothing for simplistic, pack-and-go travels. Of the eight models (four for men, four for women), we’re particularly drawn to the sly styling of the Lace Plaid ($75, pictured above) as well as the new Advocate Chukka ($80), a winter-friendly version with a recycled fleece collar and lining to keep your feet toasty.