Outdoor Retailer: Patagonia Preview

While some brands aim for exponential expansion in spring 2013, others will hone in on what they do best—and then do it all over again. And we’re happy to report that Patagonia’s footwear line will follow that latter strategy.  Focusing in on trail running, they’ve culled input from a cadre of high-performance athletes to refine and revamp their trail runners. They’ll introduce the EVERmore ($110, pictured), which boasts a 4mm drop and will be the lightest shoe in their line at a modest 7.8 ounces (men’s model).  Durable, breathable mesh uppers join forces with drainage ports, a soft heel, flexible mid- and outsoles, and an integrated footbed to perform on a variety of terrain. Even though it’s a shoe catering to mid-strike running, it’ll still have ample padding, with 10mm in the heel and 6mm in the forefoot, along with a rock plate for long-distance protection.

We also like the look of their new multisport-inspired mountain shoe, the Fitz Sneak ($100). The punchy, low-key sneaker should provide all-day comfort, with a sticky rubber sole and a cushioned EVA midsole that could be a solid, go-to travel shoe. We also like the graphic, which integrates the Fitz Roy silhouette across the uppers.

On the casual side, they’ll introduce the C-Street collection—relaxed suede and textile sneaks that look to be eminently packable (prices start at $80). And they’re unveil two new women’s models in their Advocate line, vegan-friendly Mary Jane slip-on ($70) and a lace-up sneaker ($75). We’re looking forward to ‘em both, in part because the shoes will come in a blast of fun, funky colors, and also because the Advocate line showcases Patagonia’s partnership with 1% for the Planet—something that’ll never go out of style.