Outdoor Retailer: Helly Hansen Woman’s Foil Jacket

Though we seldom understand when companies mess with something that’s already working, we’re excited to see how Helly Hansen’s femme-specific Odin Foil Jacket will come out in the spring of 2013. Taking its inspiration from the men’s model, the jacket will boast a windproof, ripstop shell with a soft shell back panel for just the right measure of stretch and breathability needed while hiking, running, and cycling.  The refreshingly bright model will weigh only 11.6 ounces and will retail for $150.  Helly Hansen will also revamp their signature Odin Guide Jacket this spring, incorporating what the company claims to be the most breathable waterproof jacket they’ve ever made.  We’re also curious to check out the new H2 Flow Jacket, out this fall. It incorporates patches of insulation at target points in the shell, so that your body head warms the air trapped between the jacket layers for a huge warmth-to-weight ratio, along with massive front zips to regulate all that heat.  We’ll test it all out and report back.