Getting ski bums to do anything other than ski can be challenging. But Columbia Sportswear has stumbled upon a genius solution: offer the single-minded slacker the ability to ski or ride for three full months on someone else’s dime. The winner of the Ski Bum Scholarship Program gets roundtrip airfare to Colorado, a plush condo for 90 days in Dillon, a season pass to eight resorts (Vail, Beaver Creek, Keystone, Breckenridge, Copper, Steamboat, Winter Park, and Arapahoe Basin), a four-wheel-drive rental to access the resorts, and a “generous” daily food stipend. Just upload a video to YouTube proving you’re worthy. Ten finalists will be selected (each winning a $200 gift card), and one finalist will become the envy of the rest of the known ski and riding population. If you win that coveted honor, all you have to do is provide two updates a week via tweet, FB, or Instagram (or, as we call it, brag a lot) and try to not let your good fortune fool you into thinking that this will happen every ski season.
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